Campaign Management Benefits
Real-time operational reporting – enabling real-time operational monitoring, alerting and dashboards for campaign performance management.
Data Quality functionalities
Detects variations in any indicator that could have impacted the quality of the Predictive and Classification models and ensure high quality data that serve as input for the analysis and segmentation.
Independently of their skills analysts can do their own investigations and act upon the data, building customized campaign workflows to reach out for customers through an intuitive, drag-and-drop designer for workflow creation and reusable tasks workflows.
Campaign Optimization Execution, Evaluation
Raid Optimize provides an efficient, consistent and visual tool to follow-up on campaigns and evaluate the results and impact on customers behavior. It allows you to test, correct, adapt and make sure you build up a potential of knowledge that will increase the effectiveness of your campaigns.
A unique Platform
RAID Optimize is unique on how it provides an integrated approach to analytics, data visualization, marketing optimization and campaign management features, based on a customer centric view.
Because the data model is entirely flexible, it can precisely map to the requirements of other systems and the transfer of information may be triggered by workflow events or scheduled by timer-based business rules.