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Campaign Management

Improve Customer Value Management with target, multi-step and multi-channel campaigns.

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Put your transactional data to drive profit

With RAID Optimize you will benefit from the standard RAID data model, prepared to integrate operators transactional and reference data coming from the network and Business Support Systems (BSS), prepared in the embedded Customer Oriented Structure data model to feed out-of-the-box Usage Indicators, Business KPIs, and external Analytical Insights.

Campaign Management Benefits

  • Contextual Awareness

    Real-time operational reporting – enabling real-time operational monitoring, alerting and dashboards for campaign performance management.

  • Data Quality functionalities

    Detects variations in any indicator that could have impacted the quality of the Predictive and Classification models and ensure high quality data that serve as input for the analysis and segmentation.

  • DIY

    Independently of their skills analysts can do their own investigations and act upon the data, building customized campaign workflows to reach out for customers through an intuitive, drag-and-drop designer for workflow creation and reusable tasks workflows.

  • Campaign Optimization Execution, Evaluation

    Raid Optimize provides an efficient, consistent and visual tool to follow-up on campaigns and evaluate the results and impact on customers behavior. It allows you to test, correct, adapt and make sure you build up a potential of knowledge that will increase the effectiveness of your campaigns.

  • A unique Platform

    RAID Optimize is unique on how it provides an integrated approach to analytics, data visualization, marketing optimization and campaign management features, based on a customer centric view.

  • Pre-integrated APIs

    Because the data model is entirely flexible, it can precisely map to the requirements of other systems and the transfer of information may be triggered by workflow events or scheduled by timer-based business rules.

Combine OSS/BSS data with social media Data

Social data gets more compelling when view in context with other data. You can add other datasets to the mix, such as your CRM, Digital Analytics or e-Commerce data to glean more ideas on how go to market.

Combining this data in a single view opens up new opportunities to answer questions relating to the “why” people are responding to the messaging, pricing, branding that we put into the marketplace. We help you access the benefits of social media without the high costs of building a new IT infrastructure. Our approach is based on a thorough understanding of social media, multi-channel customer management, and the latest technologies.

Uncover the hidden opportunities

Leverage available modules and functionalities to increase the knowledge about your customers and offers, by cross-referencing the multiple variables and insights available from the OSS/BSS and analytical models data, with geographical, social profile and profitability functions allowing to get:
> Real-time delivery of the next best action for each customer to bring potential offers within an workflow management or via APIs
> Insights on opportunities to upsell, cross sell, to existing customers
> Improved offers that can generate incremental revenue from the efforts developed by customer care teams

Take the next best action to drive successful business outcomes

The campaign prototyping module allows you to manage several concurrent campaigns for target groups, following a multi-step, multi-channel, campaign implementation.
The built-in analytics deliver micro-segmentation, insights and automation that can directly feed within the execution platform and at the same time close the loop by continuously monitoring subscriber response and behavior to the campaign on-going execution.

he product operational reporting delivers real-time operational monitoring that are complemented with alerting and case management for decision makers to analyze and act on alerts for improved business outcomes

Top 3 Reasons why you should be using RAID Optimize

  • Take Event Decisioning Actions

    RAID Optimize is a comprehensive customer marketing datamart that combines multiple disparate sources of data in one place to provide a single view of the customer. Use information to select and target the best offer to each individual.

  • Improve Marketing Operations

    Designed for telecommunications operators to execute contextual marketing campaigns RAID Optimize allows you to take adjusted decisions that balance each customer desire with your business objectives to drive increased profits.

  • Respond Quickly to new market opportunities

    Rapidly respond to market opportunities with easy-to-use campaign and strategies that leverage self-learning analytics to automate your marketing – sophisticated, multi-step and multi-channel campaigns.

Did you Know?

we work with more than 220 customers from over 100 countries.

  • 7ELEVEN
  • etisalat
  • vodafone
  • oi
  • orange
  • T Mobile
  • EDP
  • Cemig
  • José de Mello - Saúde

Know the Unknown in Campaign Management

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Need more information or ready to get started?

We are present in 10 office locations around the world. Check our nearest office and get in contact with us.

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Our Offices

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USA - Washington

6500 Rock Spring Drive, Suite 105, Bethesda, MD 20817 - USA

+1 240 223 8080

+1 240 223 8079

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USA - Chicago

3333 Warrenville Rd., Suite 200, Lisle, IL 60532 - USA

+1 630 799 8081

+1 630 799 8083

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Portugal - Lisbon

Rua do Viriato, 13B - 1050-233 Lisboa - Portugal

+351 210 111 400

+351 210 111 401

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Portugal - Braga

Centro Empresarial de Braga, Lugar da Misericórdia - Ferreiros, Pavilhão C4 - 4705-319 Braga - Portugal

+351 253 101 400

+351 253 101 401

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Australia - Sydney

Tower 2 Darling Park, Level 20 - 201 Sussex Street - Sydney, NSW 2000 - Australia

+61 2 9006 1211

+61 2 9006 1010

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Brazil - Rio de Janeiro

Barra Prime, Av. Afonso Arinos de Melo Franco, 222, Suites 1801-1809, Barra da Tijuca, Rio de Janeiro - Zip Code: 22631-455 RJ - Brazil

+55 21 2586 6500

+55 21 2543 5419

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Brazil - São Paulo

Av. Engenheiro Luís Carlos Berrini, 550 - 4º andar - Sala 20, Cidade Monções, São Paulo/SP - Zip Code: 04571-000 SP - Brazil

+55 11 4949 9591

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Brazil - Florianopolis

Espaço Primavera Garden, Rodovia José Carlos Daux, 4100 - KM 4,2 Bloco C - Saco Grande, Florianópolis - Zip Code: 88032-005 SC - Brazil

+55 48 2108 0100

+55 48 2108-0129

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Egypt - Cairo

Nile City Towers, North Tower, Cornish El Nil, 23rd Floor P.O. Box 14 - Postal code 11624 Cairo - Egypt

+ (202) 2 461 8597

+ (202) 2 461 8501

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Ireland - Dublin

Regus Harcourt, Block 4, Harcourt Road, Dublin 2 - Ireland

+ 353 (0)1 477 3230

+ 353 (0)1 402 9587

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Malaysia - Kuala Lumpur

Level 41, Vista Tower, The Intermark, 348, Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia

+60 3 2690 1490

+60 3 2690 1301

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Mexico - Mexico City

Andrés Bello No 45, Piso 25, esquina con Jorge Elliot, Colonia Polanco, Delegación Miguel Hidalgo, C.P. 11560, México Distrito Federal

+ 52 55 1253 4500

+ 52 55 1253 4501

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Spain - Madrid

Edifício Cuzco IV - Paseo de la Castellana, 141, 4ª planta, 28046 Madrid - Spain

+34 91 572 6437

+ 34 91 572 6621

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United Kingdom - Reading

Davidson House, Suite 343, Forbury Square, Reading, RG1 3EU - UK

+ 44 118 900 1054

+ 44 118 900 1055

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